This DVD can be bought brand new from Amazon.co.uk for £4.98 or used for £1.98, this means that even with postage and packaging on a single purchase you can still beat the price that iTunes is selling it to you! There seems to be a very limited range of titles including newer titles such as Batman Begins which still seems to be overpriced when compared to buying brand new from Amazon. Do not forget that buying from Amazon also gets you a hard-copy instead of the (possibly self-destructing) DRM’ed copy that you download from iTunes UK.

When compared to my subscription with Amazon DVD rental (now transferring to the UK market leader LOVEFiLM) the iTunes offering still seems overpriced. By my calculations as long as I receive more than 2 films per month (I currently get about 5-6) the mailed film borrowing seems much cheaper, as well as giving me a greater choice of films. I know that there are additional advantages to the iTunes service here (such as it being on-demand) but the price raise isn’t enough to convince me to give up my subscription yet.

Additionally, it would seem that some films (presumably with distribution restricted licenses) are available for either Rental or Sale only which seems a little discouraging if it is one of the films that you really want to watch or buy.

I shall wait until I have tried out the store before I decide on whether I will be using iTunes or not but at first glance it would appear that the pricing is severely discouraging when compared to other comparable services.